Five engagements, each shaped for a different moment in a product's life. Most founders start with one and grow into the next — nobody gets sold the whole ladder on day one.
Discuss your projectThe cheapest phase of any startup is the one before the first line of code — and the one founders are most tempted to skip. We turn a described idea into a defined product: what it does, who it is for, what result would prove it works, and what it will take to build. You leave with a plan you could hand to any competent team, including one that is not us.
An MVP is not a smaller version of the finished product. It is the shortest honest route to finding out whether anyone wants it. We build one core loop, wire analytics in from the first commit, and put it in front of real users in production — not behind a staging link and a demo call.
Everything that turns a product into a business — billing, permissions, admin tooling — waits until there is evidence the product itself works. That restraint is the point, and it is usually the part founders thank us for later.
Build an MVPIf your hypothesis is that people will pay — a subscription app, a paid-from-day-one SaaS — then the paywall is the experiment, and shipping without it proves nothing. We establish which case you are in during discovery, before a single sprint is planned.
Users showed up and the metric moved. Now the product has to become a business: take money, support teams, survive a traffic spike, and — the part that quietly decides everything — keep shipping changes without breaking what already works. This is a continuous engagement rather than a project with an end date; we work as your product team.
An agency went quiet mid-project. A technical co-founder left. An MVP that was never meant to outlive its own experiment is now carrying paying customers, and every release is a held breath. We take over codebases we did not write: first making them safe to operate, then rebuilding only the parts genuinely standing between you and your next release.
Some decisions are too expensive to get wrong and too rare to justify a full-time hire — choosing a stack, judging a vendor's proposal, deciding whether to rebuild, hiring your first engineers. We bring that judgement in part-time, and run the same review for investors sizing up a target.
It is the question that decides whether a startup survives its own learning. Testing a hypothesis is only as fast as fixing the thing you tested it with — so every engagement above rests on the same engineering habits, whatever the stage.
Not a coverage number to put in a report. Tests on the paths that would cost you customers if they quietly broke — so today's change does not become next week's incident, and nobody is afraid to touch the code.
One command, automatic rollback, and a release you can run without booking a meeting about it first. Fear of deploying is the most expensive tax a small team pays, and it compounds quietly.
Weekly demos on something real, not a slide about progress. Your feedback lands while it is still cheap to act on, instead of arriving when everything is already built around the wrong assumption.
We pick technology to fit the product and the team that will inherit it — not the other way round. Here is what we work in most.
Swift, Kotlin, React Native. App Store and Google Play submission and release management.
React, Next.js, TypeScript. Dashboards, SaaS front-ends, and marketing sites that load fast.
Node.js, Python, Go. PostgreSQL, Redis, REST and GraphQL APIs with auth and rate limiting.
AWS, GCP, Docker, GitHub Actions. Automated test suites, staged rollouts, and alerting someone actually reads.
Stripe, StoreKit 2, Google Billing, RevenueCat — subscriptions, trials, and the edge cases behind them.
Amplitude, Mixpanel, PostHog. Funnels, retention cohorts, and experiments you can act on.
Describe where the product is today and what you are trying to prove. We will tell you which stage you are actually at — even when the honest answer is that you do not need us yet.
Book a free call